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ילדים אוהבים לצייר והם ישמחו מאוד לשאת על גבם תיק בעיצוב אישי, תיק שעוצב על-ידם", אומרים בתנובה.
בעלון הנושא את הכותרת "כיף ליצור תיקרלו", שצורף לעיתונים, מופיע שרטוט של תיק הגב. הילדים מוזמנים לקשט את השרטוט כפי שהם אוהבים, להדביק שמונה מכסים של קרלו בעמוד הפנימי של העלון, למלא את הפרטים האישיים ולשלוח בדואר. המשלוח קל – אין צורך בבול. סוגרים את העלון לפי ההנחיות, מדביקים את צדדיו ומשלשלים לתיבת דואר. הכתובת למשלוח כבר מודפסת על העלון.
המבצע יימשך עד כ"ב באלול תשע"ח.
