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בתכנית הפוך על הפוך, התייחס הפרשן איתי גדסי לעסקת החטופים המסתמנת והקריא את הדברים שכתב בעבר היועץ האסטרטגי רונן צור על חלקה של התקשורת בעסקת שליט ומטרת הקמפיין לשחרורו, להשתיק את הביקורת על המחיר הכבד.
גדסי: "הכל נועד למטרה אחת: שלא נדבר על מחיר השחרור. הוא כרגע יועץ התקשורת של משפחות החטופים. בלי לנקוט עמדה, חשוב שנכיר את הצדדים והאינטרסים. מותר להעביר ביקורת על עסקת חטופים".
