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היועץ האסטרטגי, אבי גרינצייג שוחח עם הרב נחמיה רוטנברג ב"דיבור יהודי", על הבחירות והאפשרות לבסס קמפיין על מסרים חיוביים: "הבעיה היא שקמפיין בדרך כלל מבוסס על סוג של הפחדה והרבה פעמים גם שנאה. ההנחה היא שאלה הרגשות שמניעים אנשים לעשות פעולה באופן החזק ביותר", פתח גרינצייג.
לדבריו "אצלנו במפלגות החרדיות אפשר להתמקד יותר בחיובי כי באמת יש קודם כל את הציווי של הרבנים, אבל אין דרך להימנע מלהזכיר לאנשים מה יקרה 'אילו'. בשנה האחרונה זה גם נהיה מאוד מעשי ולא תיאורטי".
האזינו לשיחה המלאה
